The breakthrough: In the beginning was the refrigerator
Poppykala’s trademark is to put flowers in a new context. The Poppykalas Fridge Poster is a good proof of this. Thilde arranged bouquets of flowers in 80s pastel and in a fridge. A colour-coordinated upside-down drinks box acted as the flower pot. The motif went around the world on Instagram and became the signature styling for Poppykalas.
The inspirations: From Ikebana to Flower Market
Thilde mainly uses influences from the Japanese tradition of ikebana for her works. The Japanese art form of flower arrangement brings nature into people’s homes. It fascinates with reduction and opulence at the same time. Thilde also owes her stylistic confidence and love of experimentation to Constance Spry: the British teacher, florist and author revolutionised the use of flowers in the 20th century and inspired people with her creations.
The wish: to address people with flowers
Thilde knows: only what touches herself touches others. That is what makes each of Poppykalas’ works so special. For the performance “Soil-Water-Sun” she created a sensual installation that you can look at, feel and even hear. She consciously chooses each project to surprise herself again and again through different challenges. Thanks to this creative curiosity, Poppykalas is always conquering new areas. For example, she created the set design for the cinema film “Venus Effect” and developed a multimedia performance including a women’s choir for the Thorvaldsen Museum.
The vocation: Creative design with nature
Thilde loves working with flowers every day. The fact that she is also her own boss with Poppykalas helps her to conquer creative freedom. For new work, she prefers to retreat to her studio and listen to music so that she can concentrate fully on arranging the flowers. Thilde also loves to stroll through the flower market every week and be inspired by the new flowers. The first poppy of the year always inspires Thilde in particular. So much so that she named her label after it. Poppy is the English name for poppy.