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The Relaxound story:
A global success


From the living room to New York

gruender_banner_1900x600px-klein-neu

The Relaxound story:
A globa success


From the living room to New York

The founders of Relaxound



Having an idea is one thing, making it big is another. What started in a small apartment in Hamburg in 2013 has developed into a successful company that is constantly growing. Philipp and Dennis, the two founders of Relaxound, work with their team on new ideas. The aim is to combine good sound and good design: in creative products that make these two worlds tangible.

PHILIPP STÖRRING, AUDIO EXPERT


Philipp appreciates sounds in all their facets. As a music lover, he deals intensively with the positive effects of sounds. He recognizes early on that they are able to sustainably enrich our lives. Philipp also benefits from his many years of experience in meditation, medical hypnosis and tai chi in his work. In addition to the fascinating world of sounds, Philipp is fascinated by art and design. That is why he was looking for an innovative project that combined the two topics for a long time. Something that became a reality with Relaxound. Philipp studied literature and sinology in Germany and China, completed an apprenticeship as a media designer with a focus on audio, and started the Relax and success story with Dennis Clasen in 2013, which continues to this day.

PHILIPP STÖRRING, AUDIO EXPERT


Philipp appreciates sounds in all their facets. As a music lover, he deals intensively with the positive effects of sounds. He recognizes early on that they are able to sustainably enrich our lives. Philipp also benefits from his many years of experience in meditation, medical hypnosis and tai chi in his work. In addition to the fascinating world of sounds, Philipp is fascinated by art and design. That is why he was looking for an innovative project that combined the two topics for a long time. Something that became a reality with Relaxound. Philipp studied literature and sinology in Germany and China, completed an apprenticeship as a media designer with a focus on audio, and started the Relax and success story with Dennis Clasen in 2013, which continues to this day.

DENNIS CLASEN, PRODUCT DESIGNER


Dennis loves good design with strong ideas. In his work as a designer, he develops projects for furniture, lighting and product design. His work is not just about styling. For him, the starting point is always a conceptual added value. Something that can be positively experienced in everyday life and that inspires people. Just like Philipp, Dennis has a great passion for music and sounds. With Relaxound, Dennis and Philipp have fulfilled a dream: Here they combine the two worlds “design” and “sound” and develop products that can be sensually experienced. Dennis designed his own lamps as a schoolboy and later studied design at the Central Saint Martins College of Art & Design in London, in 2005 he established his design studio /// able in Hamburg and founded Relaxound with Philipp Störring in 2013.

HOW IT ALL BEGAN


In 2013, Philipp and Dennis started Relaxound GmbH in Hamburg. Their idea: to develop premium audio concepts for everyday medical use. The two are convinced that the targeted use of sounds helps patients to complete medical treatments in a more relaxed manner. With their creations, they want to harness the intuitive effects of audio. More ideas quickly come up and so the two invent a little box that chirps when you walk past it. What was initially intended exclusively for medical practices as a creative audio relaxation tool quickly becomes a public favorite: In addition to orders from the medical sector, there are more and more private orders. The chic little Twitter box takes people’s hearts by storm! It satisfies the growing need for relaxation in everyday life.

HOW IT ALL BEGAN


In 2013, Philipp and Dennis started Relaxound GmbH in Hamburg. Their idea: to develop premium audio concepts for everyday medical use. The two are convinced that the targeted use of sounds helps patients to complete medical treatments in a more relaxed manner. With their creations, they want to harness the intuitive effects of audio. More ideas quickly come up and so the two invent a little box that chirps when you walk past it. What was initially intended exclusively for medical practices as a creative audio relaxation tool quickly becomes a public favorite: In addition to orders from the medical sector, there are more and more private orders. The chic little Zwitscherbbox takes people’s hearts by storm! It satisfies the growing need for relaxation in everyday life.

THE INTERNATIONAL BREAKTHROUGH


It’s May 2015: The renowned MoMa Museum in New York orders 800 Zwitscherboxes. An accolade for Relaxound and a new chapter in an incredible success story. The Zwitscherbox has made a triumphant advance around the world, is present in 25 countries and at home in 1,350 shops around the world. Every day she conjures a relaxed smile on millions of faces. International design shops such as the Van Gogh Museum Saint-Remy, MoMa Museum San Francisco, Bauhaus Museum Weimar and Vitra Design Museum in Weil am Rhein carry the Relaxound Twitter box. Likewise, the exclusive specialist retailers: from Manufactum, Dussmann, Abt to NOX deco and Loft Tokyo.

Exclusive design editions have been expanding our portfolio since 2019. Our first cooperation with the design studio REMEMBER® is a promising start that establishes a new tradition. Together with our loyal fans, we are looking forward to the many exciting designs that will follow in the future. But that’s not all: With new, innovative products from Relaxound we bring even more relaxation into everyday life. Be it with our compact Birdybox, new sound creations such as the Lakesidebox and new Relaxound boxes, which are currently being fine-tuned in our audio studio.


 With this in mind: it remains relaxing!

Time travel! - Highlights of the company history



2024


Launch of the Zwitscherbox Satellite. With the Zwitscherbox Satellite, Relaxound creates the possibility of an individual sound cosmos. Zwitscherbox Satellite sounds can be used individually or in combination with the Zwitscherbox. Our first Satellite Box brings the song of the nightingale to complement the forest sound of the chirping box. This is the start to many new individual sounds that will follow soon.

2023

Launch of the Junglebox. The Junglebox takes you to distant worlds with its unique design and authentic jungle sounds. Its launch marks a further step in the diversity of natural sound experiences. Fans particularly appreciate our Junglebox Tropic with its colorful illustrations.

2023

Launch of the Junglebox. The Junglebox takes you to distant worlds with its unique design and authentic jungle sounds. Its launch marks a further step in the diversity of natural sound experiences. Fans particularly appreciate our Junglebox Tropic with its colorful illustrations.

2023


Launch of the Zirpybox. Relaxound brings summer home with the fifth soundbox. Relaxed chirping in a double pack 365 days a year. A cricket chirps in one box, a grasshopper in the other. Surround sound like in nature.

2021

Launch of the Oceanbox. Longingly awaited, the new Oceanbox makes it possible to experience the freedom and vastness of the ocean everywhere. Especially sustainable: its noble wooden front made of recycled wood.

2021

Launch of the Oceanbox. Longingly awaited, the new Oceanbox makes it possible to experience the freedom and vastness of the ocean everywhere. Especially sustainable: its noble wooden front made of recycled wood.

2021


Launch of Breezyblanket. The introduction of the Breezyblanket marks another milestone for Relaxound. The light and airy feel-good blanket ensures the perfect feel-good climate and is ideal for hot days and balmy nights. 

2020


Launch of the Lakesidebox. The third sound box from Relaxound takes you to the shore of a forest lake. The design sets standards again, fans especially appreciate our Neon series. 

2020


Launch of the Lakesidebox. The third sound box from Relaxound takes you to the shore of a forest lake. The design sets standards again, fans especially appreciate our Neon series.

2020


A guest at Bambi. Our appearance at the Bambi Awards causes a sensation. It puts our products on TV and in people’s hearts and increases brand awareness.

2020


A guest at Bambi. Our appearance at the Bambi Awards causes a sensation. It puts our products on TV and in people's hearts and increases brand awareness.

2019


Launch of Relaxscent. Relaxound reinvents incense sticks and offers exquisite fragrances for joy an serenity. The launch of these fragrant companions expands our portfolio and gives relaxation an additional, sensual dimension.

2019


Launch of Relaxscent. Relaxound reinvents incense sticks and offers exquisite fragrances for joy and serenity. The launch of these fragrant companions expands our portfolio and gives relaxation an additional, sensual dimension.

2019


Launch of the Birdybox. The compact soundbox sends a little greeting from the forest. In 2021 it will be refined to become the most sustainable soundbox, its housing is made of 100 % bio-material.

2018


1,000 dealers worldwide. The triumph of the Zwitscherbox is sweeping the globe. Its relaxing effect is appreciated in more and more countries. Our dealer network is growing continuously.

2018


1,000 dealers worldwide. The triumph of the Zwitscherbox is sweeping the globe. Its relaxing effect is appreciated in more and more countries. Our dealer network is growing continuously.

2015


International breakthrough. The MoMa Museum in New York orders 800 Zwitscherboxes and makes them known overseas. Numerous design museums follow MoMa’s example.

2014


Launch of the Zwitscherbox. Relaxound’s first product starts successfully and establishes a new product category. The Zwitscherbox takes people’s hearts by storm.

2014


Launch of the Zwitscherbox. Relaxound’s first product starts successfully and establishes a new product category. The Zwitscherbox takes people’s hearts by storm.

2013


Foundation of Relaxound. Philipp Störring and Dennis Clasen want to combine excellent sound and design in products and make the many positive effects a sensual experience